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Rebecca Sykes

generative AI

Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI

BY Hana Yoo// January 4th, 2024

Marketers will fold generative AI into more of their creative processes and ad creative in 2024.
acquisitions

The Brandtech Group Snatches Up Generative AI Ad Platform

BY Hana Yoo// June 15th, 2023

Martech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday.