OPINION: Data-Driven Thinking
The Unsung Hero Of Ad Tech's AI Revolution: The Cloud
In an era marked by generative AI, algorithmic optimization and an obsession with outcomes, cloud infrastructure has become a competitive differentiator.
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QPS
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Four Guys Who Built Publisher Ad Servers Are Out To Fix Publisher Ad Servers
Pub tech SaaS startup Swivel wants to make ad ops much less manual and time-consuming with an AI-driven yield optimization tool designed by people who used to build ad servers.
Tagged in:- Aperiam Ventures
- Ardent Venture Partners
- comcast
- CTV
- Digital Audio
- DOOH
- featured
- Frans Vermeulen
- freewheel
- Joseph Hirsch
- LG Ads
- Magnite
- Matt Dearborn
- Mike Shehan
- Motley Fool Ventures
- online display ads
- PilotDesk
- price flooring
- QPS
- Retail Media
- Rich Lin
- Roster Capital
- SpotX
- SpringServe
- Steve Swoboda
- Swivel
- Tribeca Venture Partners
- Yield Optimization
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A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile
Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.
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OPINION: Data-Driven ThinkingTraffic Shaping Is Blocking The Road To The Cookieless Future
Traffic-shaping algorithms push almost all bids to cookied traffic. And the time to adapt to cookieless traffic is almost running out.
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OPINION: The Sell SiderIs Traffic Shaping The Antidote To Bidstream Bloat?
If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat.
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