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»Post Foods

The Cautious Courtship Of Programmatic And Linear TV

Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media. “The closer we can tie shopper cart data to media, the stronger we get,” said Jen Mennes, director of media and public relations for Post Foods, during The Advertising Research... Continue reading »

by Kelly Liyakasa // June 10th, 2014 //
»
 

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