Rakuten Snaps Up PopShops, Purveyor Of Product Data Feeds
Rakuten – owner of affiliate giant Linkshare and the Mediaforge retargeting platform — is determined to grab a wider share of digital marketing spend. The Japanese ecommerce player has agreed to buy PopShops, a Seattle-based provider of pipes for live product-data feeds. PopShops is primarily used by affiliate publishers as a means to obtain up-to-the-minute […]