podcast monetization

Last month, Spotify began making podcast inventory available programmatically, which is something buyers have been asking for, says Spotify’s Chloe Wix.

As an advertising vehicle, podcasts have yet to reach their full potential due to a limited array of formats and a relatively small amount of inventory. To take full advantage of ad monetization, the podcasting industry will need to “rip up its playbook,” writes Paul Kelly, Chief Revenue Officer of A Million Ads. But there are ways the industry can bring podcasting revenue to its full potential.