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  • Rachelle Kuramoto, VP of brand and content, Dragon Army
    OPINION: Data-Driven Thinking

    QR, UGC, ROI: How Content Marketers Will Win In 2022

    BY AdExchanger Guest Columnist//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachelle Kuramoto, VP of brand and content at Dragon Army. Smart content marketers are thinking about new ways to use tried-and-true technology as well as ways to integrate new innovations […]

  • Bibhakar Pandey headshot
    OPINION: Data-Driven Thinking

    Building A Better Content Machine: The Assembly Line

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bibhakar Pandey, vice president of customer experience and marketing services at Capgemini. A content assembly line is exactly what it sounds like: a series of progressive steps to create and […]