ARCHIVE FOR:

pat lapointe

  • OPINION: Data-Driven Thinking

    The Internet Of Things: Big Upside For Brands, Tons Of Risk

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pat LaPointe, executive vice president at Resonate. The Internet of Things (IoT) – where physical products can connect to the web and communicate with users and other products – has […]

    Tagged in: