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»overwrite

As Addressable TV Advertising Grows, The Industry Must Address Overwrite Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. The addressable TV advertising sector is poised for growth. New initiatives and smart TV technologies offer the potential to unlock the “other 14 minutes” of TV ad airtime. However, every time... Continue reading »
by AdExchanger // January 27th, 2020 //
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