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»OpenIDFA

OpenIDFA Creator: 'This Will Be The Snapchat Of Device IDs'

Apple startled advertisers and the mobile app community earlier this month when it rejected several apps from the Apps Store for deriving data from the Identifier for Advertisers (IDFA) without serving ads. It is unclear whether Apple will continue to restrict certain uses of the IDFA, but advertisers are already looking for alternative solutions. AdExchanger... Continue reading »
by Judith Aquino // February 24th, 2014 //
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