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»Online Campaign Ratings

Nielsen’s Effort To Connect TV And Online Metrics Revolves Around Defense Of The GRP

After several months in beta, Nielsen is finishing its decadelong project to combine audience measurement of TV, online and mobile with its Digital Program Ratings (DPR). The company is winding down a pilot test, running since May, with nine major clients: ABC, CBS, NBC, Fox, CW, A&E, Discovery, Univision and AOL. DPR’s public debut next… Continue reading »
by David Kaplan // November 26th, 2013 //
»
 

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