• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Subscribe Free

  • Sign Up

About Us

  • Advertise
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Numerator

  • Marketers

    The Secret Sauce Behind Marketing Hellmann’s And Its West Coast Twin, Best Foods

    BY Hana Yoo// September 28th, 2023

    Chris Symmes, director of dressings for Unilever North America, on marketing Hellmann’s and its West Coast counterpart, Best Foods.

    Tagged in:
    • Best Foods
    • brand lift
    • Chris Symmes
    • dressings
    • featured
    • Hellmann's
    • ketchup
    • Maille
    • mustard
    • Numerator
    • Postum Foods
    • Sir Kensington’s
    • Southeastern Conference
    • unilever

Popular

  1. Ikkjin Ahn, CEO & co-founder, Moloco
    PODCAST: AdExchanger Talks

    From Hype To Hyperscale In AI

  2. data clean rooms (hero size)
    CTV

    It’s Getting A Bit Easier To Find Amazon Shoppers On Samsung TVs

  3. Platforms

    APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era

  4. Marketers

    The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast

  5. CTV

    Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Convergent TV World

March 5-6, 2026
The Times Center
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved