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Nikki Stone

  • Digital Out-Of-Home

    DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance

    BY Anthony Vargas// April 12th, 2023

    Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds.

    Tagged in:
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    • COVID-19
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