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»Nikhil Sethi

Publishers Vs. Technology: Where Should The Burden Of Standardization Fall?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Nikhil Sethi, co-founder and CEO at Adaptly. The multitude and impossible size of the Internet has led the ad tech industry to focus on scale and efficiency by pushing standardization upon publishers. By enforcing... Continue reading »
by AdExchanger // February 6th, 2015 //
»
Should We Still Call It Social?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, CEO at Adaptly. What is social and what isn’t? Ultimately, when we say “social,” we refer to platforms with an associated network of people that allows for ideas... Continue reading »
by AdExchanger // January 15th, 2014 //
»
For Adaptly, Pressing 'Go' On Facebook And Twitter APIs Is Not The Same Thing

Adaptly is one of a handful of ad-tech companies serving as a preferred partner to both Facebook and Twitter, but it doesn't see its induction into the latter's API program as an extension. Although Twitter's strategy has similarities to what Facebook did last year -- including a retargeting exchange -- Adaptly CEO Nikhil Sethi noted... Continue reading »
by David Kaplan // October 2nd, 2013 //
»
Facebook Adds Adaptly To Strategic PMD Program

Adaptly, a company that aims to assist brands in increasing and understanding their “engagement” across social media, may now have greater ability to help its clients: The company is the 13th to be awarded Facebook's Strategic Preferred Marketing Developer title for the social net's exchange. For Adaptly, being given the keys to the Facebook Exchange is... Continue reading »
by David Kaplan // April 2nd, 2013 //
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Adaptly's Sethi: Agencies Need Social Media, But It's Not Clear Social Media Needs Agencies

This summer has shown that social media is maturing as a marketing and advertising vehicle. We have seen the unveiling of the Facebook Exchange – while Twitter, LinkedIn and Tumblr have made steps to refine their revenue models. In addition, there have been two high profile acquisitions. And companies that help marketers navigate social media... Continue reading »
by David Kaplan // July 19th, 2012 //
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