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Nicolas Grand

  • Attention Economy

    Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs

    BY Anthony Vargas// November 18th, 2024

    Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.

    Tagged in:
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    • attention metrics
    • Business of Attention 2024
    • deal IDs
    • featured
    • Google DV360
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    • groupm
    • Havas Media Group
    • index exchange
    • josh stinchcomb
    • linkedin
    • Mike McNeeley
    • Nicolas Grand
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