The push for more privacy-compliant ad targeting, combined with recent advancements in the use of on-device signals like location and biometric data, could mean the industry is finally primed to unlock mobile’s true value.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers are preparing to support third-party app stores on iPhones and iPads, Bloomberg reports. But this is not a change of heart on Apple’s part. Apple is simply following the law. A new rule in the […]
Apple’s first contribution to the wearables market may not be about advertising today or ever – but it could be a step on the way to closing the online/offline gap. The Apple Watch, which fans had previously been referring to as the iWatch, was unveiled to the world Tuesday at Apple’s product launch in Cupertino, […]
