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»netoworking

Paid, Earned and Shared – Getting Rich with Social

"Networking" is a new column focused on the evolving roles of networks in online advertising. Today's column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. Historically, media value was determined by a relatively simple calculation: divide campaign cost by the number of persons reached within a specified target segment expressed in thousands.... Continue reading »
by Ad Traders // January 5th, 2010 //
»

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