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»Moet Hennessy

Moet Hennessy Turns To Amazon’s Alexa To Make Luxury More Accessible

Champagne used to be reserved for special occasions, but Moet Hennessy USA wants consumers to see its luxury products as more of an everyday utility. The company teamed up with its creative agency, Rehab, and Amazon’s voice-activated service, Alexa, to create Bottles and Bubbles, a customized “skill” or application. Once users command Alexa to “open... Continue reading »
by Kelly Liyakasa // December 12th, 2017 //
»
Luxury Heritage Brands De-age With Digital

Luxury brands used to benefit from their heritage. But nowadays “you have to reach an audience that may not have inherited that sense of legacy,” said Moet Hennessy digital director Jessica Holthaus at a Tuesday panel hosted by German publisher Axel Springer, WatchTime magazine and Martini Media. Holthaus said online video is a crucial part... Continue reading »
by James Hercher // April 1st, 2015 //
»

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