• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»mobile deals

Sense Networks' Petersen: Geo-Targeting Is Targeting That's Too Late

Sense Networks is trying to position itself as "the big data" company of mobile. But with all the worries about privacy on what consumers regard as their most personal device, the company believes it can rely on anonymous data - such as the kind contained in apps that users opt in to - as a... Continue reading »
by David Kaplan // August 16th, 2012 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • No Longer The Exception: 69% Of Brands In-House Programmatic
  • Google Ads GM Jerry Dischler On A Cookieless Future ‘That Happens When It Happens’
  • Big Tech Beware, Congress Is Learning Ad Tech Lingo
  • Distinguishing Good Data From The Bad
  • Lawmakers Call RTB An Unfair And Deceptive Business Practice In Letter To The FTC
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved