Mike Peralta

Future’s new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience platform.

5G can provide significantly greater speeds and accommodate more devices than dated 4G networks. For consumers, it’s revolutionizing communications and content.

But from a marketer perspective, the impact will be no less transformative. So, what do today’s brands need to know about this revolution?

Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of the past few years. In fact, 90% of adults in the US are shopping with their smartphones.

Over the last year, evolving trends and policies aimed at increasing consumer privacy have caused marketers of all sizes to explore alternative approaches for connecting with consumers. The implications of these changes have opened the door for emerging channels to become mainstream.

2021 brought unprecedented consolidation across ad tech. But there’s one particularly striking mini trend that’s emerging: Gaming studios are merging with ad tech platforms, writes Mike Peralta, VP and GM of Marketing Solutions, a division of T-Mobile USA.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After a difficult 2020, the publishing world is bracing for an uncertain 2021. With ambiguity swirling around the future of the cookie and its potential replacement, many publishers, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Peralta, CEO at AudienceScience. While many like to believe that advertising is a mystical combination of art and science mastered by a few qualified geniuses, the truth is that […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta, CEO at AudienceScience. Online publishers rely on Facebook and other social sharing channels to extend the distribution of their content. Social is essential for driving traffic, building exposure and incremental revenue. But […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Peralta, CEO at AudienceScience. As the digital media industry continues to push for a deeper understanding of ad viewability, some advertisers, including Havas, GroupM and Unilever, are making it […]

AudienceScience has been in business for more than a decade, starting out as an ad network and later adding demand-side and data-management abilities. Last year, the company took the relatively big step of closing its network business. Now, in its bid to be viewed as a one-stop shop for digital advertisers, AudienceScience, like many others, […]