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»Michael Mendenhall

How Brands Are Balancing Awareness With Opportunism In A Time Of Crisis

Brands launching campaigns in response to the COVID-19 crisis must tread carefully. Consumers largely don’t want to hear about irrelevant products or buy nonessential items during a recession. They can also see right through brands with COVID-19 responses that don’t offer something relevant. That leaves brands balancing the need to distribute important information without coming... Continue reading »
by Alison Weissbrot // April 20th, 2020 //
»
TriNet Launches First Omnichannel Brand Campaign Without A Creative Agency

Human resources service provider TriNet launched its first-ever omnichannel brand campaign in October – without the help of an advertising agency. While the company worked with DWA as its media agency and Bombora, The Trade Desk and Nativo as ad tech partners, it was on a tight deadline to reposition the brand without an agency... Continue reading »
by Alison Weissbrot // October 24th, 2018 //
»
 

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