OPINION: The Sell Sider
Fortune’s Journey To $100 Million In 2021 Revenue, Thanks In Large Part To Branded Content
Since Fortune was sold by Meredith to a private investor in 2018, it’s been laser focused on striking branded content partnerships with advertising clients through the Fortune Brand Studio – and it’s paying off. The business new publisher generated around $100 million in revenue last year, a third of which came from its digital advertising and subscription business.