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»Meredith Levien

NYTCo Still 'Challenged' By Programmatic, Mobile Ad Revenues Lag

The New York Times Co.'s digital ad revenue continued to slide in Q3 as, for the first time in recent years, print actually performed better. CEO Mark Thompson sought to put that contrast in context, saying that it was more a sign that the company had been able to arrest print losses as it works... Continue reading »
by David Kaplan // October 31st, 2013 //
»
NYTCo Digital Dollars Slip Again, Attributed To 'Complexity, Fragmentation'

While the New York Times Co.'s digital advertising revenue could have been worse in Q2, the publisher saw its display strategy continued to be challenged by what the company said was a "complex and fragmented" marketplace. Read the release (PDF). Digital ad sales brought in $51.2 million during the quarter, a decline of 2.7%. In... Continue reading »
by David Kaplan // August 1st, 2013 //
»
NYTCO Earnings Preview: Digital Ads Expected To Drop 2 To 5%

During the NYTCo's Q1 earnings call in April, executives had discussed the possibility of a turnaround in the newspaper publisher's display ad sales, particularly mobile, but analysts don't expect a change any time soon. For now, it looks like more of the same, particularly for the company's display ad sales, which fell 4% in Q1.... Continue reading »
by David Kaplan // July 31st, 2013 //
»
If 'Native' Is The New Advertising, Facebook And Twitter Are The New Networks

Both major publishers like Forbes and startups like Buzzfeed have found there's little point in trying to replicate the traditional ad model when it comes to digital. And even programmatic has its limits, in their view. In what was billed as a "debate" on the value or hype of native advertising at the Interactive Advertising... Continue reading »
by David Kaplan // February 26th, 2013 //
»

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