Men’s Health

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.

Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange to a facilitator of native deals sold directly via SFP (Sharethrough for Publishers). As of today, all publishers will be able to sell native directly through […]