Mekanism

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability is the future. But there’s more to the picture. This upfront season, Warner Bros. Discovery is combining its addressable and data-driven linear (DDL) tech stacks. These offerings were previously separate prior to the merge of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok, TikTok Everywhere While other social platforms emulate TikTok’s short-form video tactics, TikTok is trying to be more like TV. (Really, it doesn’t consider itself a social media platform.) Extending the max video length to ten minutes earlier this year was one move. TikTok […]