Pharma Agency Medicx Taps TubeMogul For Tighter (But Not One-To-One) Video Targets
It may sound strange, but indie media agency and data marketing company Medicx Media has no interest in “one-to-one” marketing. That’s because the majority of brands it serves are publicly traded pharma firms, makers of over-the-counter drugs and pharmacies, companies whose use of data is sharply restricted. For instance, targeting users based on health-related conditions […]