MediaCrossing

MediaCrossing launched last summer as the latest ad sales automator and data manager looking to apply investment banking tools and philosophies to online advertising. But unlike its peers, the Stamford, Conn.-based startup says it also plans to offer to purchase publishers’ unsold inventory and then sell it on its own. “I would think exchanges will […]

Nielsen has for years sought ways to measure the interplay of social media activity and TV viewing. Its new “multi-year” deal with Twitter is a tacit acknowledgement that Nielsen can’t close the media measurement loop on its own. There’s a similar observation to made about this morning’s announcement that Nielsen is buying long-time audience measurement rival, Arbitron, […]