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»Media6Degree’s Adscon

How Orbitz Balances Data Science With 'Judgment Calls'

There’s no dichotomy between “intuition” and “big data” at work in online marketing. But it does feel that way sometimes. For Orbitz, interestingly, judgment calls often come in to play as the company evaluates algorithms from dueling ad platforms that are competing for its budget. "It’s incredibly important to be skeptical about any pitch related... Continue reading »
by David Kaplan // January 23rd, 2013 //
»
The Weather Company Goes 'Beyond The Banner' With Mobile Ad Units

Vikram Somaya, GM of The Weather Company's marketing insights group, WeatherFX, began his Media6Degree's AdsCON presentation about the importance of data by reciting a passage from Shakespeare's Julius Caesar. In a stentorian voice, Somaya read lines about Caesar talking about "threatening clouds" to the attendees seated in a seminar classroom at NYU's Stern School of... Continue reading »
by David Kaplan // January 18th, 2013 //
»

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