• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»media optimizer

Adobe Dishes Up A Self-Serve Programmatic Platform, But Can it Scale Up Its DSP?

Adobe’s initial move to upgrade its demand-side platform (DSP), Adobe Media Optimizer, culminated Wednesday in the launch of its new programmatic self-serve platform. The first wave of integrations to Adobe Marketing Cloud applications include data-management platform Adobe AudienceManager, Adobe Analytics and personalization tool Adobe Target. Buyers who use Adobe’s DSP can source search, social and... Continue reading »
by Kelly Liyakasa // September 16th, 2015 //
»
Is Adobe Priming A Bigger Push In Display And Social Advertising?

If Oracle will flaunt the tight integration of its Marketing Cloud, so too will Adobe. The company, at its Digital Marketing Summit EMEA in London Wednesday, revealed (among other Marketing Cloud enhancements) tighter integration between its Media Optimizer and Analytics applications. In so doing, Adobe seems to be in the early stages of positioning itself as a... Continue reading »
by Ryan Joe // May 14th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why Non-Advertising Businesses Are Going Into Ads
  • NBCU Highlights Three Measurement Providers As Alternatives To Nielsen
  • Oracle’s Moat Launches Outcomes API For CPG Sales, With StackAdapt As Initial DSP Partner
  • The Opera Browser’s $80 Million Ad Business Is Adding A Self-Serve Option
  • Performance CTV Provides A One-Stop Shop For DTC Brands
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved