Mazda Marketing VP Upped Digital Spend From 10% to 40% In Four Years
When Russell Wager joined Mazda North America four years ago as its vice president of marketing, one thing was immediately clear: Digital spend was way too low. The car marketing vet, who previously worked on the agency side, upped spend from 10% to 25%, then 30%. Digital now commands 40% of overall marketing spend. To […]
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