• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Matthew Whaley

  • AdExplainer

    AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?

    BY Anthony Vargas// December 1st, 2023

    Here are the pros and cons of client-side and server-side header bidding, and some typical use cases for each.

    Tagged in:
    • ad server
    • Aditude
    • alternative IDs
    • amazon
    • Amazon transparent ad marketplace
    • CBS
    • client-side header bidding
    • CTV
    • Dennis Colón
    • DOOH
    • DSP
    • featured
    • Freestar
    • google
    • Google open bidding
    • header bidding
    • Heather Carver
    • in-app ads
    • index exchange
    • Jared Siegal
    • Jiffy.ai
    • LiveRamp
    • Magnite
    • Matthew Whaley
    • openRTB
    • Patrick McCann
    • prebid
    • Prebid server
    • prebid.js
    • RampID
    • Raptive
    • server-side header bidding
    • SpringServe
    • SSP
    • sustainability
    • third-party cookies
    • UID2
    • Xandr

Popular

  1. "I think we need another reorg!"
    Daily News Roundup

    Dentsu Taps Out; Prebid Thwarts Transaction Tracking

  2. Peppa Pig
    Marketers

    The Media And Retail Deals Behind The Peppa Pig Franchise Expansion

  3. PODCAST: The Big Story

    Will AI Companies Pay Publishers?

  4. CTV

    Magnite Is Making Pause Ads Available To Buy Programmatically

  5. AdExchanger Content Studio

    From Upfronts To Endgame: Navigating 2026’s Sports Advertising Market


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved