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»Mary Ann Packo

Kantar Aligns Dynamic Logic And Compete, As Measurement Gets Holistic

For the past few years, the analytics spotlight has been captured by Nielsen’s Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE). WPP’s Kantar analytics group has tended to play a minor role in the wars over whether TV-centric metrics like gross ratings points can be relevant for digital media buys. But with today’s… Continue reading »
by David Kaplan // July 9th, 2013 //
»
 

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