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marketing efficiency

  • Hugo Loriot, Head of Data & Technology Integration at The Brandtech Group

    Why – And What – Marketers Need To Know About AI Agents

    Agents are autonomous and thoughtful, incredibly fast and knowledgeable. They won’t replace star performers, but they will supercharge your team’s delivery.

  • A Decade Of Marketing Inefficiency Is Being Laid Bare

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform. The COVID-19 pandemic and its economic implications are catapulting the tech-driven marketing world into a new phase of maturity: a long-overdue period of […]