longform video

Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us because […]

As a challenger to Shutterfly, the digital photo book startup Chatbooks has sought to carve a niche with millennials and moms since its 2014 launch. The brand’s initial marketing strategy has been mostly organic and word-of-mouth, but last fall it stepped on the paid media gas pedal and bought its first linear TV ad. Since then, Chatbooks has invested […]