:

ARCHIVE FOR:

Location Based Ads

Daily News Roundup

A Meta Success; From Paradise To Ad Placements

BY AdExchanger// December 5th, 2025

The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.
Tagged in:
- apple
- Apple Maps
- CTV fragmentation
- David Ellison
- Disney
- FOX
- fragmentation
- HBO
- hulu
- Location Based Ads
- location data
- Meta
- metaverse
- Paramount
- Reality Labs
- Reid Hoffman
- Roblox
- Warner Bros Discovery
- WBD
Mobile

Family Safety App Life360 Launches Location-Based Ad Targeting

BY James Hercher// June 12th, 2025

Life360, a popular family safety and tracking app, announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation.
Tagged in: