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location-aware

  • Sensor Data Startup Sense360 Leaves Beta Behind

    Location isn’t all that relevant without context. That’s the thinking at Sense360, a startup co-founded by Thinknear vet Eli Portnoy to help apps tap into sensor data derived from smartphones. Sense360, which landed $2.8 million in seed funding in January, opened up its platform to general availability on Tuesday after roughly six months in closed […]

  • Segmenting Location-Aware, Advertising Opportunity With PlaceIQ CEO McCall

    Duncan McCall is CEO & Co-Founder of PlaceIQ, a location-based data advertising technology company. McCall discussed the latest regarding location-based advertising and his company, which announced a new round of funding in December. Click below or scroll down for more: Location-based Services Beyond Mobile The Granularity Available In Location-based Advertising Sentiment and Location First-party Data […]