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»les hollander

Podcast: How Spotify Blazed A Trail In Audio Ads

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Spotify walks a fine line with its ad experience. Ads should be relevant and not too frequent, but just annoying enough to motivate users of its free version to convert to paid. "You do see drop-offs in the first several days to the first... Continue reading »
by Zach Rodgers // June 8th, 2017 //
»

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