• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Laura Barnett

How Propel Keeps Its Brand Motivated In A Modern Marketing Landscape

PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it's focused its media investments around music and mobile. Propel has a deep relationship with Pandora as well as Under Armour’s fitness tracker app, Map My Fitness. “Propel as a brand has centered itself around uniting fitness tribes and... Continue reading »
by Alison Weissbrot // August 29th, 2017 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Live Industry Updates: Hearst Gives Workers A Bonus; VideoAmp, Yelp And Group Nine Trim Staff
  • Quantcast Lays Off 5% And Cuts Salaries Due To Economic Impact Of The Coronavirus
  • How Employers Are Taking Care Of Their Workers During COVID-19
  • Advertisers Slow Payments To Agencies; Digital Media Profitability Slips Away
  • MediaMath Cuts 8% Of Staff, Citing Coronavirus
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved