How Targeted Health Care Marketing Can Help Marginalized Communities
Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many health care marketers are opting in to race-based targeting to stay relevant and reach underserved populations.
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- ad targeting
- Albert Thompson
- ana
- ANA’s Alliance for Inclusive and Multicultural Marketing
- Andy Semons
- demographic data
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- health advertising
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- health data
- Health Insurance Portability and Accountability Act
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- Kristi VandenBosch
- Mariza Hardin
- Meta
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- Walter Isaacson
- Zócalo Health