Kraft Foods

  • Kraft CMO: First-Party Data Fuels Content And Ads

    “What does the manufacturer of Velveeta possibly know about data?” That was the question Deanie Elsner, chief marketing officer at Kraft Foods Group, posed to an audience of her peers at the Association of National Advertisers’ Masters of Marketing conference last week. The answer, as it turns out, is quite a bit. Two years ago, when […]