Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic
Reuters wraps its series on Meta’s shrinking headcount; The Trade Desk has a new centralized AI interface; and USA Today Co. will restructure its content for bots.
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The Trade Desk’s Kokai Upgrade Takes Inspiration From The Walled Gardens It Reviles
The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers, CTV platforms and retail media networks.
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The Trade Desk Tests Its Agency Legacy; Google’s Agency Relationships Change, Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Punches In 2016, The Trade Desk cracked open the DSP market by sticking with agencies. DSPs such as Turn and TubeMogul attempted to go brand-direct but were dropped by agencies and AppNexus, the top dog DSP at the time, refashioned itself as […]