How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain
Curation’s shift to the sell side is giving DSPs less control over how advertisers curate audiences, which is creating new tensions in the programmatic ecosystem.
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- alternative ID
- Audigent
- Butler/Till
- Data Clean Rooms
- deal curation
- deal id
- DMP
- Drew Stein
- DSP
- Eli Heath
- experian
- Experian Marketing Services
- first-party data
- Google DV360
- ID bridging
- Kimberly Gilberti
- lookalike modeling
- lotame
- Magnite
- Microsoft Advertising
- Miles Pritchard
- omd
- Panorama ID
- PMP
- probabilistic targeting
- pubmatic
- Scott Ensign
- sell-side curation
- SSP
- State Farm
- the trade desk
- third-party cookies
- TransUnion
- UID2
- Xandr