khurrum malik

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Khurrum Malik, chief marketing officer at eXelate. Despite all the attention paid to the consumer data available to Facebook and Google, they’re not the only players in the space […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, CMO of eXelate. Water, water, every where, And all the boards did shrink; Water, water, every where, Nor any drop to drink. — excerpt from “The Rime […]