• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»ken archer

The 5G Revolution Already Presents Unique Challenges For Marketing Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Ken Archer, vice president of product at Survata. As a marketer, it’s often difficult to know how to respond to 5G hype and provide guidance internally so you’re not caught flat-footed. So many 5G predictions... Continue reading »
by AdExchanger // September 19th, 2019 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google GM Sissie Hsiao Is Planning For The Next ‘Jump Forward’
  • WarnerMedia And Xandr Put Data At The Center Of 2020 Upfront
  • Google Chrome: The Next Chapter Has Yet To Be Written
  • Google Adds New Restriction On App Attribution; Layoffs In Tech
  • Just Because You’re Compliant With COPPA Doesn’t Mean You’re Cool Under CCPA Or GDPR
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved