OPINION: On TV & Video
What TV Ad Sellers Can Learn From The Airline Industry
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Justin Eisenband, director, corporate finance, TMT, at FTI Consulting and contributor to FTI Journal. As linear television viewership and MVPD subscriptions have declined recently, many TV ad sellers have been slow to react and […]
Tagged in: