• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Subscribe Free

  • Sign Up

About Us

  • Advertise
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Jonathan Conway

  • Digital Out-Of-Home

    New York’s MTA Enables Programmatic Across Its Entire DOOH Network

    BY Anthony Vargas// March 19th, 2024

    Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains.

    Tagged in:
    • brand awareness
    • conversions
    • DOOH
    • DSP
    • ftc
    • Geopath
    • Jonathan Conway
    • location data
    • MFour
    • mobile attribution
    • MTA OOH
    • Neil Shapiro
    • Outfront
    • programmatic DOOH
    • purchase intent
    • Reveal Mobile
    • Talon Outdoor
    • US Open

Popular

  1. Social Media

    Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)

  2. Digital Out-Of-Home

    Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

  3. Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
    antitrust

    Closing Arguments Are Done In The US v. Google Ad Tech Case

  4. PODCAST: The Big Story

    The Shifting Dollars Flowing Through Programmatic Pipes

  5. Comic: Always Be Paddling
    Platforms

    Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Most Powerful Women

December 4, 2025
Current
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved