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»Jonathan Beamer

After Years Of Chasing Clicks, Monster Doubles Down On Its Brand

After 15 years as the biggest player in the online job search category, Monster got comfortable at the top – and began losing market share to competitors. The company had stopped innovating on its core product and pumped all marketing spend into low-funnel media at the expense of its brand. At the same time, new... Continue reading »
by Alison Weissbrot // April 29th, 2019 //
»
Job Site Monster.com Roars Back To Life

Monster.com’s new CMO, Jonathan Beamer, has a monster job ahead of him. Since its heyday in the late ’90s and early 2000s, the career site, once the most trafficked job platform in the US, lost ground to upstart competitors such as Indeed.com and ZipRecruiter. Monster rested on its laurels, and what started as a scrappy... Continue reading »
by Allison Schiff // April 3rd, 2018 //
»

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