A Google breakup could lead to a more fragmented market, with multiple smaller entities competing for ad space. This will almost certainly result in increased competition and higher ad rates for publishers.
G/O Media introduced a new contextual targeting solution that combines first-party contextual signals and data on audience browsing behavior to create cross-site contextual segments that can be activated programmatically.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweet Tooth In an alternate universe, perhaps, Chrome met its original deadline, and advertisers are 18 months beyond third-party cookies. But here we are, two can-kicks down the road, and some industry observers think Chrome won’t make its 2024 deadline either, Insider reports. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. Without exception, every industry has its fair share of embellishments and untruths. In many ways, we as human beings cannot help ourselves. We simply want everything to […]
“The Sell Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group, The Association of National Advertisers (ANA) recently joined online fraud-detection firm White Ops for an effort called “The Marketers’ Coalition.” Together they will look into the issues of impression fraud […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group, April was a banner month for the debate around privacy, ad tracking and government surveillance on the Web. There was the White House report on big data and […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. No news here, but we have devolved into a short-term focused economy. That is as true in digital as it is elsewhere. There are many examples of where […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. At the end of the last century Michael Lewis penned the insightful and educational story of Jim Clark’s efforts to change the health industry. Clark’s efforts eventually led to […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. About a year ago, I predicted the consolidation of ad tech and its move away from the main stage of the digital ecosystem. With all due notation of […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. Amazingly, the Internet — the most trackable medium ever due to its two-way and one-to-one connections — has always faced huge issues surrounding measurement. There are many good reasons […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group, Many argue in this age of deep and big data that content is not nearly as good of a proxy for ad targeting as data. Having both aligned, they’ll […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO of Spanfeller Media Group, a new-age media company. As the news about the U.S. government’s Prism program attracts full-blown global attention, raising questions about our privacy and our safety, I think it’s […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. There have been some recent musings on BuzzFeed about what would happen to publisher traffic if Facebook went the way of MySpace. Unlikely as this is […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Today’s media buyers and sellers are playing on a whole new field, where preying on consumer behavior is the norm and big data is the apparent […]
