“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jeff Puzenski, an executive at Infinitive. If you’re looking for tangible signs of convergence, addressable TV is one of the most frequently cited. After all, addressable TV is about using digital data and targeting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Puzenski, an executive at Infinitive. The Association of National Advertisers (ANA) dropped a bombshell in June when it released a report about transparency and media buying practices in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Puzenski, an executive at Infinitive. “I can’t trust the data.” “Using the new system slows me down.” “We’re different, so this system won’t work for us.” Those who work […]
