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jason wulfsohn

  • OPINION: Data-Driven Thinking

    Marketers, You Can Do Better Than Multitouch Attribution

    BY AdExchanger Guest Columnist//

    While marketers have spent years perfecting their attribution models, once cookies are gone – and it’s coming sooner than you think – multitouch attribution (MTA) models will be obsolete, says Jason Wulfsohn, CEO and co-founder of AUDIENCEX.

  • OPINION: Data-Driven Thinking

    Does Marc Pritchard Really Speak For Advertisers?

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Jason Wulfsohn, cofounder and COO at AudienceX. Over the past five years at seemingly every major industry conference, P&G’s Global Marketing Officer Marc Pritchard has gone on stage and issued a […]