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ARCHIVE FOR:

iSpot JIC certification

  • TV currency

    ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race

    BY Alyssa Boyle// August 13th, 2024

    The broadcaster-backed joint industry committee certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and ComScore – in April.

    Tagged in:
    • 4A's measurement committee
    • 4As
    • Brittany Slattery
    • comscore
    • iSpot JIC certification
    • iSpot national currency
    • iSpot national currency certification
    • JIC
    • OpenAP
    • Paramount
    • sean muller
    • Travis Scoles
    • TV ad currency
    • TV ad measurement
    • TV JIC
    • TV joint industry committee
    • VideoAmp

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